When cannabis dispensaries rely too heavily on discounts, they dilute their brand, erode loyalty, and weaken retention. Just like Bed Bath & Beyond and Macy’s, over-discounting can hollow out long-term value, and eventually force closures.

Acquiring new customers is costly; retaining them is profitable. In cannabis retail, CRM and loyalty strategies turn one-time shoppers into loyal advocates, boosting margins and long-term growth.

Cannabis retail is crowded, competitive, and increasingly commoditized. A CRM strategy gives dispensaries the edge by turning data into loyalty, one-time shoppers into regulars, and everyday transactions into lasting relationships.

Cannabis was never meant to be a race to the bottom. The plant’s magic lies in connection, healing, and shared experiences, not endless discounts. To thrive, cannabis businesses must put customers back at the center, building loyalty and relationships that last.