I built CannaCRM because most cannabis CRM analytics are shallow. Batch-and-blast reporting. Open rates and redemption rates and not much else. The data to do better exists in every operator's stack. What's missing is the intelligence layer to read it.
I've spent 15 years in CRM and retention. Sr. Manager of MarTech Ops at Comcast. CRM Manager at Vail Resorts across 250+ retail locations. CRM Supervisor at Caesars Entertainment, where loyalty isn't a feature, it's the entire business model. Most recently Director of CRM at C3 Industries, where I scaled the program from 15 stores in 3 states to 31 stores in 6, and drove $16M+ in CRM-attributed revenue in 2024.
Casinos wrote the book on customer retention. Cannabis is starting to figure it out. I built CannaCRM to close that gap.
Why I Built This
Most cannabis operators don't have a campaign problem. They have an intelligence problem. CRM platforms give you reports. Reports tell you what happened. They don't tell you what to do about it.
I built CannaCRM because every cannabis operator I've worked with is sitting on the same wall. They have data. They don't have time, headcount, or expertise to turn it into decisions. Hiring a senior CRM strategist costs more than most operators can justify. Building this in-house takes years.
CannaCRM is the intelligence layer I've been building inside CRM teams for 15 years, productized for cannabis retailers who need it now.